Channel Marketing Manager
Location: O’Fallon, IL
TechGuard Security, LLC, a premier cybersecurity company, is seeking a Channel Marketing Manager to support our commercial cybersecurity division. Join an experienced and passionate team—and take a fast-growing national cybersecurity company to the next level.
The Channel Marketing Manager is responsible for developing, driving, and implementing channel marketing activity for the commercial division channel partners. This role includes creating marketing plans, staying up to date with the latest digital trends, and coordinating campaigns within the marketing team and with the VP of Commercial Strategy.
Duties and Responsibilities
- Develop channel marketing programs for sales growth and revenue enhancement.
- Stay current on market trends, industry standards, and competitors.
- Inform management of potential competitive threats and propose corrective actions.
- Attend trade shows and other promotional events to promote partner programs.
- Working closely with account managers to support product positioning and brand initiatives.
- Analyze data to track effectiveness and identify new opportunities or strategies.
- Oversee development of marketing material for promotions and service launches.
- Develop mutual content with partners to support positioning and demand generation activities, such as eBooks, surveys, webinars, datasheets, blog posts, and social media posts.
Requirements and Qualifications
- Bachelor’s degree in marketing or a related field
- Direct channel marketing experience in cybersecurity (4-6 years preferred)
- Project management and execution skills
- Strong networking and communication skills
- Willingness to travel
Send resumes to: [email protected]